Privacy Policy
This Privacy Policy explains how we collect, use, share, and protect personal information when you visit this website. This site is operated independently and is not operated by, sponsored by, or affiliated with the developer of The Residences at Mandarin Oriental, Miami, Swire Properties, or Mandarin Oriental Hotel Group.
1. Information we collect
Information you provide
When you submit a form on this site (lead inquiry, brochure request, floor plan request, contact form), we collect the information you enter — typically your name, email address, phone number, bedroom preference, investment range, and any free-text message.
Information collected automatically
When you visit this site, we automatically collect certain information through cookies, pixels, and similar technologies, including:
- IP address, browser type and version, operating system, device type
- Pages visited, referring URL, time spent, links clicked
- Geographic location at the country/region level
- Marketing campaign source (UTM parameters)
Information from third parties
If you interact with our advertising on Google or Meta and click through to our site, those platforms share aggregate engagement data with us.
2. How we use your information
- To respond to your inquiry, send you the documents you requested, and follow up about your real estate needs.
- To schedule and conduct private consultations.
- To send you relevant follow-up communications about The Residences at Mandarin Oriental, Miami and other Miami ultra-luxury real estate that may interest you.
- To improve the website, troubleshoot issues, and analyze visitor behavior in aggregate.
- To run targeted advertising on Google, Meta, and other platforms to similar audiences.
- To comply with legal obligations and professional licensing requirements.
3. Who we share your information with
We share information only with the following categories of recipients:
- Follow Up Boss — our customer relationship management (CRM) system, which stores your inquiry and our follow-up communications.
- Google Analytics, Google Ads, and Microsoft Clarity — for website analytics, ad performance measurement, and heatmap/session analysis.
- Meta (Facebook & Instagram) — for ad performance measurement and remarketing audiences.
- CallRail — for tracking phone inquiries originating from the website.
- Cloudflare Pages — our website hosting provider.
- Email service providers — for sending you transactional and follow-up emails.
- Nest Seekers International — Mark Yaffe's brokerage of record.
- Legal and regulatory bodies when required by law.
We do not sell your personal information to third parties for their own marketing purposes.
4. Cookies and tracking
We use the following categories of cookies and similar technologies:
- Essential cookies — required for the site to function.
- Analytics cookies — Google Analytics 4, Microsoft Clarity.
- Advertising cookies — Google Ads, Meta Pixel.
You can disable cookies through your browser settings. Opt out of personalized Google ads at adssettings.google.com and Meta ads at facebook.com/ads/preferences.
5. Your rights
- Access — request a copy of your personal information.
- Correction — request that we correct inaccurate information.
- Deletion — request that we delete your information (subject to legal retention requirements).
- Opt-out of marketing — unsubscribe from email at any time.
- Opt-out of cross-context behavioral advertising (California residents).
- Data portability (EU/UK residents).
To exercise any rights, email Mark@MarkYaffe.com.
6. Data retention
- Active lead/client records: retained for the duration of the relationship plus 7 years (Florida real estate record retention).
- Inactive lead records: retained for up to 3 years from last contact.
- Website analytics: 14 months in Google Analytics, then aggregated.
7. Security
We use industry-standard security measures including HTTPS encryption, access controls on our CRM, and password protection on all administrative accounts. In the unlikely event of a data breach affecting your personal information, we will notify you as required by Florida law.
8. Children's privacy
This site is not directed at children under 13. We do not knowingly collect personal information from children under 13.
9. Changes to this policy
We may update this Privacy Policy from time to time. The "Effective Date" reflects the most recent revision.
10. Contact
Mark Yaffe
Independent Licensed Florida Real Estate Broker Associate (FL SL3477659)
Nest Seekers International
Email: Mark@MarkYaffe.com
Phone: +1 (305) 998-9981